November 6, 2023
Our sustainability label is here!
Making sustainability visible together
The issue of sustainability affects all areas of our company. We want to play a leading role in the hard metal industry and show that. To this end, we have developed our own label, which you will encounter whenever we use it to identify our sustainability activities.
But we can only achieve more sustainability together! connACT, with this word fusion of conn(ected) and act(ion), we express exactly that: we all act together, join forces, and take action for more sustainability in this solidarity. With the claim "Together for Sustainability" we additionally underline that we all want and need to act in concert together for a more sustainable future.
Metal flows through our veins
However, our world does not revolve around green meadows, but around metal. You can see that in our sustainability label: A globe on a metal plate combined with the colour "CeraTeal". This cool, bluish green evokes memories of the ocean, nature, sustainability, and even of the lake Plansee in Austria - the place that is so closely linked to our company’s history.
Together for sustainability
To highlight the connACT – Together for sustainability idea, the communication materials were created around real people working at CERATIZIT. In several shootings, we already captured many employees advocating for the company’s sustainability efforts.