A real hit!

As a leading manufacturer of tool solutions, CERATIZIT is used to being a hot topic of conversation. With the release of a rock song, the name CERATIZIT is set to stay on people's lips and ringing in their ears for a long time to come. The ‘smash hit’ CERATIZIT (This is it) will be released on all popular streaming platforms along with a music video on 01 December.

Creativity is firmly anchored among the employees of the CERATIZIT Group and is an important part of the corporate philosophy. It is with this creativity that the carbide specialists have continually surprised and inspired their customers with new, innovative solutions. Other ideas are also blossoming from this fertile soil as demonstrated by the company's latest development: a rock song that, just like a high-precision tool, really hits the mark!

The song, CERATIZIT (This is it), was created on the initiative of the company's own rock band CERATIZIT Metal Injection, whose members are employees of the tool manufacturer. The amateur musicians work in different areas within the Group and founded the band more than 10 years ago. Not long after this, they took to the stage for the first time at an internal celebration. Since then, colleagues from the Research and Development, IT, Technical Training, Logistics and other departments have met regularly after work to indulge in their passion for rock music in a joint rehearsal space.

One of the founding members of the band is Dr Uwe Schleinkofer, who, as Director of Research and Development at CERATIZIT, has been responsible for innovative tool developments for many years. Early in 2021, he was given a very special assignment by Claude Sun, Managing Director Cutting Tools Europe. "During a meeting, he asked me whether I fancied writing a CERATIZIT song for a bit of a change. It was probably meant as a joke, but I thought 'Why not?!' and started work composing a CERATIZIT rock song," recalls Uwe Schleinkofer with a grin. "When I played my demo recording to him just a few weeks later, I couldn't have imagined it would take off like this."

Once the demo had done the rounds within management and the CERATIZIT executive board, Uwe Schleinkofer and the band were tasked with recording the song in a professional studio. "At CERATIZIT, we have a pioneering spirit and promote creativity and unconventional thinking. Only in this way can we be open to new approaches, changes and innovations," believes CERATIZIT executive board member Thierry Wolter. "This composition is an impressive demonstration of the creative potential that lies within our employees. So, I couldn't be more pleased that we can now release the song worldwide and share it with our customers, colleagues and friends."

In fact, the band has succeeded in creating a real hit with CERATIZIT (This is it). The musicians have produced timeless rock in an 80s style but with a modern feel, enhanced by modern arrangements and arresting harmonies. And the message of the song doesn't fall short either. The text covers the entire CERATIZIT range of services and reflects the pioneering spirit of the company. "If you want to know what CERATIZIT actually does, all you need to do is listen to the song - it's all in there!" proclaims composer and songwriter Uwe Schleinkofer with a twinkle in his eye. "However, even if cutting tools are not your thing, I'd still highly recommend having a listen and watching the music video - it's brilliant!"

Once a preview version of the music video has made its exclusive debut at EMO in Milan, CERATIZIT will release the CERATIZIT (This is it) rock song on all popular streaming platforms such as Spotify, iTunes or Deezer on 01 December 2021. The music video will also be available in the unreleased version from 01 December on the CERATIZIT YouTube channel and on the band website at www.ceratizit.com/int/en/company/ceratizit-song.html. You can also find more information on the band, CERATIZIT Metal Injection, here.